One of the best ways to do that is by creating a spin-the-wheel popup! So the answer definitely lies in making popups more engaging and contributive to the reader experience. However, when you consider that the highest-performing popups convert at an average of nearly 10%, you know that they’re definitely working. Even though they were originally invented with good intentions, the average internet user still hates popups. And for good reasons, too. Traditional popups can sometimes be intrusive, mobile-unfriendly, and spammy.